Sarah Jenks is a trailblazing entrepreneur and priestess who has built a successful sacred feminine company over the past five years, leading ceremonies, retreats, and programs. She is known for her authentic and visually captivating marketing strategies that have generated millions in revenue.

Here’s how Sarah Jenks used The WorkPlay method to achieved a highly successful social media campaign with over a million views on a single reel:

Embrace your authenticity

The guest emphasizes the importance of being true to yourself and expressing your unique soul’s expression in your visual marketing. Don’t be afraid to let your “freak flag fly” and reveal who you truly are. Sarah says, “I had to do a lot of work around letting my freak flag fly. And instead of prioritizing being approachable and relatable, being honest about who I actually am and what my unique soul’s expression looks like.” Embracing your authenticity allows you to connect with your audience on a deeper level and stand out from the crowd.

Shift from Relatability to Authenticity:

Instead of focusing on being relatable, focus on inspiring your audience. Speak to their aspirations and desires, rather than their pain points. Sarah shares, “We’re really focused in our company around speaking to the inspiration and the after and what women are wanting.” By shifting your messaging to inspire rather than relate, you can create a stronger emotional connection with your audience and motivate them to take action.

Create Consistent Visuals (Using the WorkPlay Method):

When planning your WorkPlay visual campaigns, aim for consistency. Use a cohesive visual style and theme throughout your campaign to immerse your audience in your brand’s world. Sarah highlights the importance of consistent visuals inside of the method, stating, “We have one visual body of work for that campaign… it has people get engrossed in our world for whatever campaign we are creating.” Consistency in visuals helps create a strong brand identity and recognition, making it easier for your audience to connect with and remember your brand.

Think Beyond the Everyday Shots:

While everyday shots can have their place, consider going beyond them to evoke a feeling or tell a story. Sarah encourages thinking about visuals that capture the essence of your brand and the experience you offer. She explains, “I wanted to tell a story… I want people to get a feeling of how juicy life can feel and offer it as a gift.” By going beyond the ordinary, you can create visuals that stand out and leave a lasting impression on your audience.

Have Fun and Take the Pressure Off:

Don’t put too much pressure on yourself to make each shoot perfect. Remember that you have multiple opportunities throughout the year to create new visuals. Approach the process with a sense of fun and enjoyment. The guest advises, “Just take the pressure off. Have fun… it’s like a big fun party.” By embracing a lighthearted approach, you can tap into your creativity and produce visuals that truly reflect your brand’s essence.

Sarah’s Advice for Future & Current WorkPlay Members:

“Don’t put so much pressure on yourself to have each shoot be perfect because you have another one in three months. Just take the pressure off. Have fun.” – Sarah Jenks

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