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Cait Scudder is a business mentor for female entrepreneurs who has been in the industry for close to seven years. She has successfully transitioned her business to focus on supporting mother entrepreneurs and women who are pregnant or trying to conceive, while also being a mom of two kids under three and pregnant with her third.

Here’s how Cait Scudder uses The WorkPlay Method to generate over $700,000 in revenue:

1. Hiring a graphic designer to support in creating a visual brand is a crucial step in visual marketing strategy.

According to Cait, “I am such a visual person… I need somebody that can take my vision and support me to bring that forward.” Having a graphic designer can elevate your brand and make it stand out. It helps convey a sense of professionalism and thoughtfulness. Kate emphasizes, “It was like, wow, she’s a brand. She’s an established thing. She’s not just posting ideas with a random picture of a coconut juice. She is a real thought leader.”

2. Planning photo shoots around evocative emotional feelings and upcoming launch events is key to capturing the essence of your brand.

Cait explains, “Every single photo shoot that I plan is planned around an evocative emotional feeling… I really wanted to capture the full range and the full spectrum.” By aligning the shoot with the desired emotions and messaging, you can create powerful and compelling visuals that resonate with your audience. It allows you to communicate your brand’s story in a more visceral and emotional way.

3. Having open and honest discussions with your partner about including children in visual branding is essential.

Cait advises, “The most important thing is having a really honest and open discussion with your partner… Are you on the same page?” It’s crucial to respect each other’s boundaries and privacy concerns. By having these conversations, you can find creative ways to capture the essence of motherhood without compromising anyone’s comfort or privacy.

Our Favorite Shots from Cait’s WorkPlay Branding Brand Shoots:

4. Utilizing props and outfits to enhance the visual storytelling in photo shoots adds depth and creativity to your brand.

Cait shares her approach, “I’ll think through the different sets… I’ll go on… I’ll buy a bunch of clothes.” By carefully selecting props and outfits, you can create a cohesive and visually captivating narrative. It allows you to bring your vision to life and convey the desired message through the visual elements.

5. Embodying the essence of your brand during the shoot and going all in creatively is crucial for capturing authentic and impactful visuals.

Cait encourages, “Go all the way in. Play full out… Let yourself expand into the creative director role… Let yourself be seen fully.” By fully embracing your role and allowing yourself to be vulnerable, you can create powerful and authentic visuals that resonate with your audience. It’s about stepping into your creative power and bringing your vision to life.

Cait’s Advice to Future & Current WorkPlay Members:

Cait advises WorkPlay members to go all in and play full out & encourages members to step into the role of creative director and craft a vision for each shoot. She emphasizes the importance of expanding and expressing different aspects of themselves through the shoots + fully embrace being seen.

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