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Kate Northrup is a successful business owner, marketer, and author with over 13 years of experience in the digital marketing and personal development space. She has had multiple six and seven-figure launches and has grown her email list and revenue significantly through her strategic visual marketing approach.

Here’s how Kate used The WorkPlay method to create her biggest launches ever, with high six-figure and seven-figure results:

Get clear on your brand story and the emotions and essence you want to convey:

According to Kate, visuals play a crucial role in communication, with 90% of it being non-verbal. She emphasizes the importance of using visuals that evoke specific emotions and energetic frequencies in your ideal customer. She states, “If you use visuals in a powerful way that evoke a specific emotion and energetic frequency in your ideal customer, it is more likely that they will buy.” This highlights the need to have a clear understanding of your brand story and the emotions you want to convey through your visuals.

Create a marketing map for the next quarter, outlining your offers, transformations, and desired emotions:

Kate stresses the importance of having a marketing plan in place and knowing what is happening in your company six to twelve months in advance. She mentions the need to align your content with your marketing plan, stating, “Your content needs to match your marketing plan. Otherwise, you just end up with a big account with no revenue.” This highlights the need to create a marketing map that outlines your offers, transformations, and the desired emotions you want to evoke in your audience.

Develop a content plan with specific post ideas and stories that align with your brand and offer:

Kate emphasizes the need to have a content plan that aligns with your marketing plan. She mentions having four themes for the month, each connected to a trigger word that is linked to one of their offers. She states, “I know what we are shooting for. Rather than in those earlier days, I did know what was coming up. Now, I know what’s going on.” This highlights the importance of developing a content plan that includes specific post ideas and stories that align with your brand and offer.

Think creatively about props, visuals, and locations that match the essence and feel of your content plan:

Kate shares her process of inviting the energy to reveal itself and allowing the creative vision to come through. She mentions creating a Pinterest board and writing down words that align with the essence of the shoot. She states, “I just start writing down some words or I’ll start like, you know, just harding things on my rent the runway or I start a Pinterest board and then it just starts to come through in that way.” This highlights the importance of thinking creatively and exploring different props, visuals, and locations that match the essence and feel of your content plan.

Embrace the growth and evolution of your story by capturing it throughout the year with quarterly photo shoots:

Kate emphasizes the value of having quarterly photo shoots, as it gives her the permission to go all-in on a creative vision. She mentions the abundance of shoots and the opportunity to try different ideas and scenes. She states, “Having four shoots a year gives me permission and this profound feeling of abundance that I can go all-in on a creative vision.” This highlights the importance of embracing the growth and evolution of your story by capturing it throughout the year with quarterly photo shoots, allowing for experimentation and creativity.

Kate’s Advice to Future & Current WorkPlay Members:

“Relax. The more you relax, the more fun it’ll be. The more you relax, the more magnetic.” – Kate Northrup