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Chi is the VP of brand and marketing and Sarah is the director of communications at Kajabi. They have both played instrumental roles in the growth and success of Kajabi, a creator commerce platform that has helped creators turn their knowledge and passions into profitable online businesses, with over $6 billion collectively earned by their creators to date.

Understand the importance of visuals in branding and marketing:

Visuals play a crucial role in conveying emotions and capturing attention. According to Chi, “Visuals help convey emotion… There’s color theory. There’s even typefaces.” Sarah adds, “Visually, when you see a person represented through a brand, then you feel closer to that brand versus being a cold corporate entity.” By incorporating visuals, creators can humanize their brand and connect with their audience on a deeper level.

Invest in a visual marketing strategy:

Investing in a visual marketing strategy is essential for course creators to differentiate themselves and showcase their unique vision. Sarah explains, “It’s about how do you connect with your audience and how do you think about differentiation, what sets you apart, what’s your unique take, what’s your unique vision of what community and what product you want to showcase.” Visuals can help creators communicate complex information quickly and convey their brand’s vibe, whether it’s serious or lighthearted.

Refresh visuals regularly to keep content relevant:

To keep content fresh and engaging, it’s important to refresh visuals regularly. Chi emphasizes the need to avoid repetitive content, stating, “Your brain naturally filters out things that you already know, right? And so when you get something fresh, even if it’s a similar launch, like a Rev2 of a course launch, attaching new visuals to that will make it feel fresher and new.” By consistently updating visuals, creators can capture their audience’s attention and maintain relevance in a fast-paced digital age.

Trust the process and work with experts:

When working on visual marketing, it’s crucial to trust the process and collaborate with experts. Sarah highlights the benefits of working with professionals who understand lighting, angles, and natural elements, stating, “Your approach really helps, especially people that might be new to this, feel more comfortable and feel more engaged.” By trusting the expertise of visual professionals, creators can capture authentic moments and convey their brand’s authenticity effectively.

Strive for authenticity in visuals:

Authenticity is key when it comes to visuals. Chi emphasizes the importance of capturing the humanity, honesty, and authenticity of the creator, stating, “The idea is to blend it so that as a viewer, you just see the person and that’s what you connect with… We’re still trying to just capture the creator in the most natural element.” By striving for authenticity in visuals, creators can build a genuine connection with their audience and create a relatable brand image.

“It’s about how do you connect with your audience and how do you think about differentiation, what sets you apart, what’s your unique take, what’s your unique vision of what community and what product you want to showcase.” – Sarah (director of communications for Kajabi)

You can find Kajabi at their website: kajabi.com