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Today’s guest is Emma Tessler, the founder of Ninety Five Media, a digital marketing agency specializing in social media marketing. Emma launched the agency in 2015, and now leads a team of seven women from across the United States. At Ninety Five Media, Emma and her team develop and implement strategic marketing tools that help brands transform their content into tangible results. In this episode, we’ll delve into the significance of strategy, effective communication, and capturing your brand’s voice in the world of social media marketing.

Get Ninety Five Involved Before Your Next WorkPlay Shoot:

Emma explains the importance of involving Ninety Five Media in the planning process before your next shoot. She mentions, “It’s really, really important for your social team to be integrated into that strategy going into a shoot, making sure that the shot list is aligned with what you’re going to need.” By collaborating early on, you can ensure that the visuals captured during the shoot align with your upcoming social media strategy. This proactive approach will help in creating content that resonates with your target audience and supports your marketing goals.

Clarify Your Goals for Working with Ninety Five Media:

Emma advises WorkPlay members to define their goals for the partnership with Ninety Five Media. She suggests, “Begin thinking through, what are your goals for working with Ninety Five Media as a social media marketing partner?” Clearly outlining your objectives and key performance indicators (KPIs) will help align the strategies and efforts of both teams. By communicating your goals, you enable Ninety Five Media to tailor their approach to meet your specific needs and track progress effectively.

Hone in on Your Ideal Client:

Emma stresses the importance of understanding your ideal client and target audience. She recommends, “If you’re not super clear on your ideal client and the person that you’re trying to speak to, I would really hone in on that and sit with it.” Identifying your ideal client persona will guide the content creation process and ensure that your visuals and messaging resonate with the right audience. By defining your target market, you can tailor your social media strategy to attract and engage the most relevant followers for your brand.

Define Your Brand Voice:

Emma highlights the significance of capturing your brand voice effectively. She explains, “One of our biggest strengths at Ninety Five Media is capturing brand voice extremely quickly.” Taking the time to articulate your brand voice, values, and tone will help Ninety Five Media create content that authentically represents your brand. By clarifying your brand voice, you can ensure consistency in messaging across all platforms and maintain a cohesive brand identity in your social media presence.

Initiate the Process Promptly:

Emma emphasizes the importance of initiating the collaboration with Ninety Five Media promptly. She mentions, “The faster you kick things off, the faster you’re going to see results is the real truth.” Taking proactive steps to engage with Ninety Five Media early on will expedite the development of your social media strategy and content creation process. By starting the process promptly, you can leverage Ninety Five Media’s expertise to enhance your social media presence and achieve your marketing objectives efficiently.

Emma’s Advice to Future & Current WorkPlay Members:

“Get Ninety Five Media on board before your next WorkPlay shoot so that we can work with you on your strategy going into the shoot!” –Emma Tessler