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In today’s episode of The WorkPlay Podcast, we’re chatting with Frenchie. Frenchie is a business strategist, who partners with service-based entrepreneurs, creatives and industry experts ready for their next level of growth. Her outside-in approach delivers simple strategies for their bottom lines, clearing all that stands in the way of their business growth. We’ll talk with Frenchie about crafting your business vision/mission, making intentional decisions, and how to focus on strategic priorities so you can avoid overcommitment and indecision fatigue.

Set Annual and Quarterly Priorities

In this action step, Frenchie emphasizes the importance of setting annual and quarterly priorities to avoid overcommitting. She mentions, “you need to do some level of annual and quarterly planning for your business so that you can help your future self out.” By focusing on strategic priorities, you can filter out unnecessary tasks and decisions. Frenchie suggests limiting strategic priorities to one to three per quarter to maintain focus. She highlights the significance of aligning decisions with these priorities to prevent indecision fatigue. By setting clear priorities, you can streamline decision-making and stay on track with your business goals.

Lead with Strategy in Visual Campaigns

Frenchie stresses the need to lead with strategy in visual campaigns to ensure alignment with business goals. She advises, “you want the visuals to support the strategy.” Before creating visuals, it’s essential to have a clear understanding of the feeling and message you want to convey. By aligning visuals with the overall strategy, you can create a cohesive and impactful visual campaign. Frenchie suggests planning the visuals based on the type of marketing moment, whether it’s a webinar funnel or a live event. By incorporating strategic planning into visual campaigns, you can effectively communicate your message and engage your audience.

Build Engagement with Visual Content

When discussing the visual Key Performance Indicator (KPI), Frenchie highlights the importance of nurturing audience engagement through visuals. She mentions, “the visuals are what drive engagement on social and that sort of thing.” Visual content plays a crucial role in building trust and connection with your audience. By focusing on engagement metrics, such as scrolling behavior and social media interactions, you can measure the effectiveness of your visual content. Frenchie emphasizes that high engagement leads to better audience nurturing and ultimately drives conversion. By prioritizing engagement in visual content, you can enhance the overall impact of your marketing efforts.

Utilize Visuals for Audience Nurturing

Frenchie underscores the role of visuals in audience nurturing and building trust. She explains, “the visuals are also what drive engagement on social and that sort of thing.” Visual content serves as a powerful tool for conveying your brand personality and connecting with your audience. By utilizing visuals strategically, you can create a compelling narrative that resonates with your target audience. Frenchie suggests focusing on engagement metrics to gauge the effectiveness of visual content in nurturing your audience. By leveraging visuals for audience nurturing, you can strengthen relationships and drive long-term brand loyalty.

Optimize Visuals for Conversion

In the final action step, Frenchie emphasizes the importance of optimizing visuals for conversion. She highlights the role of visuals in driving engagement and nurturing audience trust. Frenchie suggests that visuals play a key role in converting leads into customers by creating a compelling and engaging visual narrative. By focusing on engagement metrics and audience response, you can tailor your visual content to maximize conversion opportunities. Frenchie’s insights underscore the significance of aligning visual content with strategic goals to drive conversion and achieve business success. By optimizing visuals for conversion, you can enhance the effectiveness of your marketing efforts and drive tangible results.

Frenchie’s Advice to Future & Current WorkPlay Members:

“Sometimes half the battle as business owners is just identifying what is actually important, what is urgent, and what is nagging you the most. So identify what that is for you in your business and focus on that one thing!”