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In this episode of the WorkPlay podcast we chat with Courtney Lazar, founder of Systems Up, a ClickUp and Slack solutions agency. Courtney specializes in optimizing tech, evaluating processes, and building workflows to support businesses. For WorkPlay members who want to revolutionize their marketing strategy, Courtney discusses the importance of implementing systems in your business. We also explore the impact of systems on client fulfillment, lead generation, content creation, and data tracking. Learn how having a solid system in place can elevate your marketing efforts and drive success in your business!

Identify Content Pillars and Themes:

The first step in creating a marketing system is to “focus on your content pillars and themes,” as Courtney suggests. This involves outlining your ideal client profile, industry focus, and content themes. By organizing your content based on these pillars, WorkPlay members can ensure a cohesive and strategic approach to your marketing efforts. Courtney emphasizes the importance of organizing content by industry, content type, and call to action to streamline the process and improve efficiency.

Develop a Workflow:

Once you have identified your content pillars and themes, the next step is to “determine your workflow,” as Courtney explains. This involves establishing a clear process for creating, reviewing, and publishing content across different platforms. By defining a workflow that outlines the steps from content creation to publication, you can ensure consistency and efficiency in your marketing efforts. Courtney recommends grouping content creation and establishing a cadence for posting to maintain a steady flow of content.

Implement a Data Tracking System:

In this episode Courtney highlights the significance of “systemizing metrics tracking” as a crucial component of a successful marketing system. By tracking data related to your marketing campaigns, you can analyze performance, identify trends, and make informed decisions based on real-time insights. Implementing a data tracking system allows you to measure the effectiveness of your marketing efforts, optimize strategies, and drive continuous improvement. Courtney stresses the importance of using data to inform decision-making and refine your marketing approach for great results.

Utilize a Content Bank for Repurposing:

Another key aspect of a marketing system we discuss is “putting content into a content bank for repurposing,” as Courtney suggests. By saving and organizing your content assets in a centralized repository, you can easily repurpose and reuse them across different channels and campaigns. A content bank enables you to maximize the value of your content, extend its lifespan, and maintain consistency in your messaging. Courtney emphasizes the benefits of repurposing content to save time, increase efficiency, and enhance the overall effectiveness of your marketing efforts.

Organize Content by Industry:

Courtney emphasizes the importance of organizing content by industry to ensure a targeted and relevant approach to marketing. By categorizing content based on specific industries or niches, WorkPlay members can tailor their messaging and strategies to resonate with their target audience. This organization allows for a more focused and effective marketing campaign that speaks directly to the needs and interests of industry-specific audiences. Understanding the ideal client profile is crucial for creating content that resonates with the target audience. By defining the characteristics, preferences, and pain points of the ideal client, businesses can tailor their content to address specific needs and provide valuable solutions. This targeted approach helps in crafting messaging that speaks directly to the target audience, increasing engagement and conversion rates.

Courtney’s Advice to Current and Future WorkPlay Members:

“The whole point of systems is to increase efficiency and productivity and minimize the manual touches that you’re doing in your business.”