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On today’s episode of the WorkPlay Podcast, we’re chatting with Mikhail Alfon! Mikhail is the founder of Blue Light Media, a digital marketing agency specializing in consumer packaged goods. Mikhail discusses the value of consistency in creating content, whether through organic or paid strategies, and how to leverage influencers and user-generated content. Tune in for a fun surprise as we reveal a new WorkPlay power up that will help members optimize their visuals and amplify their content through strategic ad campaigns!

Focus on What You’re Good At

Mikhail encourages WorkPlay members to start by focusing on what you’re really good at. For example, if you excel at writing, consider starting an email newsletter. Mikhail emphasizes the importance of leveraging your strengths, stating, “what is the thing that you’re really good at?” By honing in on your expertise, you can establish a strong foundation for your business. Mikhail highlights the value of consistency, recommending, “consistently creating content.” Ultimately, by emphasizing your strengths and consistently producing content, you can lay the groundwork for success in your business.

Utilize Quarterly Shoots

Mikhail discusses the significance of quarterly shoots for content creation. He points out that “a really good photo goes a long way.” By participating in quarterly shoots, WorkPlay members can ensure a consistent flow of high-quality visual content. This content can then be utilized across various platforms, such as email marketing and organic social media. Mihail also emphasizes the importance of leveraging the content from these shoots to optimize your visuals. By engaging in quarterly shoots and utilizing your content effectively, you can enhance your brand’s visual presence and engagement with your audience.

Blend Organic and Paid Strategies

Mikhail provides insights on blending organic and paid strategies in marketing. He suggests starting with organic content creation and then boosting successful posts with paid promotion. By focusing on creating quality organic content and then strategically boosting top-performing posts, you can maximize your reach and engagement. Mikhail also highlights the importance of understanding platform updates to inform your strategy. By staying informed and adapting to platform changes, WorkPlay members can effectively blend organic and paid strategies to achieve your marketing goals.

Own Your Marketing Strategy

Mikhail stresses the importance of owning your marketing strategy and understanding the data behind it. He mentions the value of having control over your marketing efforts, stating, “it’s really important for you to have ownership over the strategies that you are implementing.” By taking ownership of your marketing strategy, you can make informed decisions and track the effectiveness of your campaigns. Mikhail’s emphasis on knowing what’s happening with your marketing investments highlights the need for transparency and accountability in your marketing approach. By owning your marketing strategy, you can drive better results and make strategic adjustments based on data and insights.

Mikhail’s Advice to Current and Future WorkPlay Members:

“I would want to challenge anybody that has a personal brand right now, to get out three to five original pieces of content every week for 12 months… You will see your business grow. You’ll get DMs. You’ll, you’ll see people in the comments. You might get, get a direct email and you might even get a referral.”
–Mikhail Alfon