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On today’s episode of The WorkPlay Podcast, we have returning guest, Courtney Lazar! Courtney is the founder of Systems Up, a ClickUp and Slack Solutions Agency. Today, Courtney shares how The WorkPlay Method landed her business a partnership with a $50 billion software company. Tune in to hear Courtney offer insight on strategic branding, visuals, and systems that WorkPlay members can use to attract high-caliber clients and partnerships!

Invest in the Visual Process

Courtney emphasizes the importance of perception in branding, and highlights the impact of visual branding on attracting high-caliber clients. Courtney advises WorkPlay members to invest in the visual process to ensure a strong online presence that aligns with your brand message. She highlights the importance of being perceived in a professional and appealing manner to establish credibility and trust with potential partners and clients. By focusing on how you are perceived visually, you can set yourself up for success and potentially secure significant partnerships!

Utilize Styling Power-Ups

Courtney urges WorkPlay members to use styling power-ups for a brand refresh in order to enhance the overall visual impact. She highlights the benefits of the Closet Remix power-up, which helped her maintain a cohesive and modern look in her photos. By working with an in-house stylist, Courtney was able to ensure that her wardrobe choices aligned with her new branding direction. The styling power-up not only saved her time, but also contributed to a consistent and professional visual representation of her brand. Courtney’s experience showcases the value of investing in styling services to elevate the quality and effectiveness of brand visuals. This strategic approach can enhance the overall brand image and attract the right audience.

Focus on Energy Allocation in Brand Refresh

Courtney stresses the importance of allocating energy during a brand refresh, noting, “Focusing on where your energy is best spent is crucial.” She acknowledges that creative visuals may not be her forte and chooses to delegate such tasks to her team. By intentionally directing her time and energy towards areas where she excels, Courtney maximizes productivity and efficiency in her business. This strategic approach allows her to leverage her strengths and delegate tasks that may be outside her skill set. Courtney also highlights the significance of prioritizing tasks that align with individual strengths and expertise. By focusing on tasks that you specialize in, you can optimize your productivity and achieve business goals effectively.

Perception and Brand Presentation

Courtney emphasizes the significance of perception and brand presentation in attracting potential partnerships and clients. Courtney highlights the impact of perception by sharing an experience she had, stating, “The CEO of a $50 billion software company personally reached out to me and had a call with me a month ago. And the reason he reached out was because of what he saw online and how it was perceived by him.” This example underscores the importance of investing in brand visuals and marketing to create a positive perception of you and your business!

Align Visuals with Brand Messaging

Aligning visuals with brand messaging is crucial for creating a cohesive and impactful brand identity. Courtney wants WorkPlay members to understand the importance of ensuring that visuals convey the intended message of the brand. By focusing on the message and essence of the brand in visuals, you can effectively communicate the values of your business and offerings to your target audience. This alignment enhances brand recognition and establishes a strong brand presence!

Courtney’s Advice to Current and Future WorkPlay Members:

“Focus on where your energy is best spent. Delegate tasks to your team to be more intentional with your time and energy.”