Today on The WorkPlay Branding Podcast, we’re excited to chat with Casey Berglund! Casey is the founder of Worthy and Well, a business dedicated to helping individuals discover their purpose and become embodied leaders. Over the past nine years, Casey has evolved her business to not only offer this support but also co-author the book The Mind-Body Way: The Embodied Leader’s Path to Resilience, Connection, and Purpose. In this episode, Casey opens up about her personal journey in growing Worthy and Well. She also shares valuable insights into how embracing creative expression in marketing can beautifully showcase the evolution of a business. Tune in for an inspiring conversation on leadership, resilience, and the power of visual storytelling.
When discussing embodiment, Casey defines it as “simply bringing awareness back into the body.” This concept is crucial for individuals seeking to connect with their purpose and navigate their emotions. Many people become disembodied due to societal pressures, trauma, or conditioning, leading to a disconnect from their true selves. Casey explains that “most people follow this path of becoming disembodied,” highlighting the need for a conscious return to embodiment. By practicing embodiment, individuals can tap into their intuition and gain clarity about their desires and needs. Casey’s work emphasizes that “it’s completely natural for humans to come into the world embodied,” suggesting that this state is our default. Therefore, by cultivating awareness of our bodies, we can reconnect with our authentic selves and make more aligned choices in our lives.
Casey shares insights on how the environment plays a significant role in feeling safe and relaxed, especially during creative processes like photo shoots. She notes, “the environment sets the tone for how safe you feel,” which is crucial for anyone looking to express themselves authentically. When individuals feel comfortable in their surroundings, they are more likely to soften and engage in the creative process. Casey’s experience illustrates this point, as she felt more at ease during her photo shoot in Spain, stating, “I was in my home and I was alone.” This comfort allowed her to connect more deeply with her embodiment and creativity. Additionally, she emphasizes the importance of rapport with the person you’re working with, saying, “the person on the other side mattered.” By fostering a supportive environment and building rapport, individuals can create a space where creativity can flourish.
In the podcast, Casey highlights the importance of self-care during creative endeavors, particularly in high-stakes situations like photo shoots. She advises, “it never hurts to have food as part of your photo shoot,” emphasizing that basic needs should not be overlooked. When individuals prioritize their well-being, they can approach creative tasks with a clearer mind and a more open heart. Casey shares her experience of enjoying a luxurious charcuterie spread during her shoot, which helped her feel more relaxed and present. She notes, “that really helped for the next part of our time together,” illustrating how self-care can enhance creativity. By incorporating self-care practices, individuals can create a more enjoyable and productive experience. Ultimately, prioritizing self-care allows for a more authentic expression of oneself during creative processes.
Casey discusses the transformative nature of photo shoots and how they can serve as a reflection of personal growth. She states, “I feel like having images that represent that are like anchors into that energy.” This idea suggests that visuals can capture and solidify the essence of who we are at different stages of our lives. By looking back at these images, individuals can witness their evolution and the journey they have taken. Casey emphasizes that “we can change,” highlighting the importance of embracing our multidimensional selves. This reflection can be empowering, as it allows individuals to see how far they have come and the various aspects of their identity. By acknowledging personal growth through visuals, individuals can cultivate a deeper understanding of themselves and their journey.
In her conversation, Casey touches on the power of co-creation in the creative process. She explains, “whenever you’re creating something with another person or with other humans, it becomes a co-creation.” This collaborative approach can lead to unexpected and beautiful outcomes, as each person’s energy and perspective contribute to the final product. Casey’s experience with her photographer, Mia, illustrates this point, as she felt that Mia “understood, like got the assignment.” This mutual understanding allowed for a more fluid and creative process, resulting in stunning visuals. By engaging in co-creation, individuals can tap into the collective energy and creativity of those around them. This collaboration not only enhances the final product but also fosters deeper connections and shared experiences.
“It’s easy in a photo shoot to just plow through and not have any food so make food a part of the shoot!” –Casey Berglund
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