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On today’s episode of the WorkPlay podcast, we meet Austin! A content creator and photographer here at WorkPlay. He moved to New York City to pursue a career in the arts and performance, specifically in dance and musical theater. Over time, he developed a passion for photography, which he integrated into his work in the performing arts. Austin has experience working with small businesses and is currently part of the WorkPlay team, where he focuses on creating compelling visual content for clients.

Sharing Your Story

Austin emphasizes the importance of sharing your story, stating, “I think there’s a facet that everyone pulls from.” By introducing yourself, you create a connection with your audience. Sharing your journey, including where you come from and what led you to your current path, helps others relate to you. Austin mentions, “I moved here for the arts and performance,” which highlights his passion and dedication. This personal touch not only humanizes you but also sets the stage for deeper conversations.

Creating a Comfortable Atmosphere

Austin shares the significance of making WorkPlay members feel at ease, stating, “You need to create a relaxed atmosphere.” This approach fosters trust and encourages open communication during shoots. By engaging in conversation and using humor, Austin helps all WorkPlay members feel as comfortable as possible in front of the camera. He notes, “It’s like having that conversation in the beginning that really gets them to settle down,” which is crucial for capturing authentic moments. Creating this environment for WorkPlay members always leads to more successful and enjoyable shoots.

Encourage Members to Bring Their Brand Energy

Austin believes that members should embody their brand during shoots, saying, “I would want them to bring the energy of their brand.” This energy is essential for creating authentic and engaging content. By reminding WorkPlay members to channel their brand’s essence, Austin helps members feel more connected to the process. Austin explains, “I have to create that scene for them,” which highlights the photographer’s role in guiding clients. This collaborative effort results in visuals that truly represent the your brand’s identity.

Communication Is Key

Austin stresses the importance of communication, stating, “There’s always going to be changes.” Keeping members informed and involved in the creative process ensures that everyone is on the same page. He mentions, “We are all in constant communication with everything that’s happening,” which is vital for a successful shoot. By fostering this dialogue, Austin is able to address any concerns and adapt to changes seamlessly. This proactive approach enhances the overall experience for both the WorkPlay member and the content creator.

Immerse Yourself in the Brand

To create impactful visuals, Austin states, “You need to go into a shoot almost as if you work for them.” This level of immersion always allows WorkPlay content creators to deeply understand and connect to your brand. By gathering information about your goals, colors, and themes, Austin is able to tailor his approach to meet your needs. Austin emphasizes, “You can’t not get involved,” which highlights the necessity of being invested in the brand’s vision. This dedication always leads to more meaningful and effective content creation for all WorkPlay members.

Austin’s Advice to Current and Future WorkPlay Members:

“I would love to tell my members to bring their energy into the shoot …that energy represents your brand!” -Austin