Listen on: Apple Music & Spotify

In this special episode of the WorkPlay Podcast, we explore the challenges small to mid-sized brands face, particularly the disconnect between CEOs and marketing teams, highlighting the gap in understanding and the need for alignment. We discuss how marketing teams often need support and seek WorkPlay Branding’s expertise to bridge this gap and foster better collaboration for brand success.

Understanding Marketing Needs

Prioritizing an understanding of the marketing team’s objectives and requirements, they engage in discussions about the team’s focus to tailor visuals that support those goals. As the podcast notes, “The marketing team comes to the table with what they’re focused on and what’s driving leads and sales.” This collaboration ensures the visuals are both aesthetically pleasing and strategically aligned with marketing initiatives.

Creating Visual Bridges

The visuals excel at acting as “visual bridges” to marketing offers, capturing attention and evoking emotions that resonate with the audience. “the visual’s job is to capture attention,”- WorkPlay Branding, indicating that visuals should not merely represent the offer but also create an emotional connection that draws the audience in. This emotional engagement makes the audience more likely to connect with the marketing message and take action.

Innovative Visual Storytelling

To stand out in a crowded market, the content creator focuses on innovative visual storytelling that avoids clichés and repetitive themes. The podcast says, “If you keep doing the brand shoot that you see everyone else doing, you get the glazing over of the audience,” highlighting the importance of originality. By creating unique and compelling visuals, the content creator helps brands break free from the norm and capture the audience’s interest.

Diverse Asset Creation

Recognizing the need for a variety of visual assets, the content creator produces materials such as photos, videos, and graphics. The episode notes, “Everything online is visual,” underscoring the necessity for diverse, high-quality visuals across different platforms. This approach ensures the marketing team has the right assets to effectively communicate their message, regardless of the medium.

Collaborative Creative Direction

Fostering a collaborative environment, the creator invites the marketing team to participate in creative direction calls. Open communication aligns the creative vision with marketing strategies. The podcast advises, “Have open conversation. Invite the marketing team onto your creative direction calls,” emphasizing that this collaboration enhances the creative process and ensures the visuals are relevant and impactful for the marketing campaigns.

WorkPlay’s Advice to Current and Future WorkPlay Members

“When you are marketing something, the visual is always the first thing people see, even before the message.”- WorkPlay Branding