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In this episode of the WorkPlay podcast, we explore the inspiring journey of Alyssa Lang, a dynamic entrepreneur who has successfully navigated the male-dominated accounting industry by embracing her authentic self and leveraging the power of visual branding. Discover how she shifted her money mindset, overcame limiting beliefs, and created a magnetic brand that resonates with her audience. Join us as we unpack the strategies and insights that can help you elevate your own brand and embrace the energetic alignment necessary for success.

Embrace Your Authenticity

Alyssa emphasizes the importance of being true to oneself, stating, “I realized that at the end of the day, the best people I’ve ever attracted in my life were the people that I was so authentic in who I was.” This authenticity not only helps in attracting the right clients but also fosters a sense of belonging and connection. By showcasing your true self, you create a narrative that resonates with others, allowing them to see the real you. Alyssa’s journey illustrates that when you stop trying to fit into a mold, you can attract clients who align with your values and energy. “If I can also present that in my business front, we can attract the type of clients that I actually want to go.”

Shift Your Money Mindset

Alyssa shares her transformative experience with money, stating, “If you would have asked me like years ago, like if I would ever like be quote unquote a millionaire, I legit would probably be like laughing in your face.” This shift in perspective is crucial for anyone looking to grow their business and financial success. By recognizing and overcoming limiting beliefs, you can open yourself up to new possibilities and opportunities. Alyssa’s journey from bartending to hitting seven figures illustrates the power of mindset in achieving financial goals. “I get to decide when I turn that faucet on and when I turn it off,” she explains, highlighting the control we have over our financial destinies.

Utilize Visual Branding Strategically

Alyssa discusses the significance of visual branding, stating, “I wanted people to feel energetic as well because let’s be real, accounting, bookkeeping, finances is not sexy.” By infusing energy and personality into her visuals, she breaks the mold of traditional branding in her industry. This approach not only makes her brand memorable but also attracts clients who resonate with her vibrant energy. Alyssa’s strategy of using colors and themes that evoke specific feelings demonstrates the power of visual storytelling. “I think be people latch onto visuals really quickly and they think of a color they might think of you or they think of color might think of me,” she notes, emphasizing the importance of consistency in branding.

Test and Iterate Your Branding

Alyssa advises, “Sometimes you will not know. And sometimes I cannot give that answer.” This highlights the necessity of experimentation in branding and marketing. By testing different visuals and strategies, you can discover what resonates with your audience and refine your approach accordingly. Alyssa’s experience with her brand shoot illustrates this point, as she continues to recycle and repurpose visuals to keep her brand fresh and engaging. “How are people receiving it?” she asks, reminding us that audience feedback is crucial in shaping our branding efforts.

Face Your Fears and Embrace Growth

Alyssa candidly shares her struggles with anxiety and stage fright, stating, “I do 100% know what stage fright is.” Acknowledging these fears is the first step toward overcoming them and stepping into your power. By confronting the deeper issues behind your fears, you can unlock new levels of personal and professional growth. Alyssa’s commitment to working through her challenges demonstrates the importance of self-awareness and vulnerability in the journey to success. “I know that in order to speak more on stage, I have to actually face what is truly making me anxious,” she reflects, underscoring the transformative power of facing one’s fears.

Alyssa’s Advice to Current and Future WorkPlay Members:

“It’s either you tell people the narrative that they should believe about you, or they’ll make it up for themselves.” -Alyssa