Listen on: Apple Music & Spotify

In this blog post, we dive deep into the world of intellectual property (IP) and brand building with the insightful Audrey Saccone. With nearly a decade of experience in the online business space, Audrey shares her journey from working with industry giants to launching her own consultancy, Audrey Digital. Join us as we explore the importance of self-awareness in entrepreneurship, the significance of creating legacy IP, and how to effectively package your unique strengths into a recognizable brand.

Identify Your Unique IP (Intellectual Property)

Audrey emphasizes the importance of recognizing your unique intellectual property, stating, “IP is your intellectual property… it’s really what has come out of your brain that you have created.” This means taking the time to reflect on what you have developed throughout your career, whether it’s systems, processes, or creative works. By understanding what makes your contributions unique, you can better position yourself in the market. Audrey suggests thinking about your IP as “different assets that I might keep all of them, I might sell some of them off one day.” This perspective allows you to see the value in your work and how it can be leveraged for future opportunities.

Conduct a Deep Dive into Your Strengths

To effectively package your IP, Audrey recommends a thorough exploration of your strengths and experiences. She mentions her consultancy’s onboarding process, stating, “I really do a super, super deep dive about all sorts of things.” This involves assessing how you work best, your communication style, and what has been successful in your past endeavors. By taking personality tests and reflecting on your experiences, you can uncover the unique aspects of your approach. Audrey emphasizes that “what’s special about what you do, or how you communicate it that we can then package up” is crucial for creating a compelling brand.

Create a Trusted Advisory Board

Having a support system is vital for navigating the challenges of entrepreneurship. Audrey advises, “have a good trusted board of people that you have to speak to,” which can include friends, family, or fellow entrepreneurs. This board can provide objective feedback and help you stay aligned with your goals. She shares her experience, saying, “it’s so easy to get in your own head and you get so close to things,” highlighting the importance of external perspectives. By regularly consulting with your board, you can ensure that your decisions are grounded in your core values and long-term vision.

Embrace Audacity in Your Decisions

Audrey discusses the importance of having the audacity to take risks, stating, “part of it’s trial and error, and part of it’s research, and part of it’s also just kind of not giving enough and just going for it anyways.” This mindset encourages you to push through self-doubt and take action, even when the path is unclear. She emphasizes that “small little micro moments of audacity help you get there,” suggesting that incremental steps can lead to significant progress. By embracing this audacity, you can overcome the fear of failure and move forward with confidence. Audrey’s perspective reinforces the idea that taking bold steps is essential for growth and success.

Develop Your Legacy IP

Audrey introduces the concept of legacy IP, explaining, “your legacy IP is your IP that lives beyond you.” This means creating something that continues to have an impact even after you are no longer actively involved. She encourages listeners to think about what they want to leave behind, stating, “what is your thing that you want to put out into the world?” This could be a book, a course, or any other form of content that encapsulates your unique message. By focusing on legacy IP, you can ensure that your contributions have lasting significance and continue to inspire others long after your direct involvement has ended.

“People buy from people at the end of the day. And having a visual that people can connect with just makes what you’re doing even stronger and even more compelling.” -Audrey