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In this blog post, we dive into the deeper meaning of social media marketing and how to effectively build your brand reputation online with Jodie Brown, Jodie is an online business educator with nearly five years of experience, specializing in teaching hairstylists how to market their businesses and build their brands on social media, particularly Instagram. Join us as we discover the importance of consistency, visual storytelling, and understanding your audience to create a compelling brand presence that resonates and converts.

Define Your Brand’s North Star

To effectively build your brand, start by identifying the change you want to see in your industry. Jody emphasizes, “What is the change that you want to see? What is that ripple effect that you want to create?” This foundational question will guide your messaging and help you articulate your brand’s purpose. By focusing on the impact you wish to have, you can align your offers with your brand’s mission. Jody suggests, “Building your brand around your offers” ensures that your messaging is cohesive and resonates with your audience.

Emphasize Repetition in Your Messaging

Repetition is key to establishing a strong reputation for your brand. Jody states, “Repetition equals reputation,” highlighting the importance of consistently communicating your core messages. This means saying “one thing 100 different ways” rather than trying to convey multiple messages at once. By doing so, you reinforce your brand identity and ensure that your audience understands what you stand for. Jody advises, “If you’re not sick of what you’re saying, you are not saying it enough,” which underscores the necessity of repetition in effective marketing.

Create High-Quality Visuals

Investing in high-quality visuals is essential for capturing attention and conveying your brand’s message. Jody notes, “Visuals can act in that same way and kind of a twofold way,” as they not only stop the scroll but also communicate your message effectively. She emphasizes the importance of “disruptive, unique visuals” that can differentiate your brand from others. By creating visually appealing content, you enhance your brand’s reputation and make it more recognizable. Jody encourages, “We want to have something that’s zigging where other people zig,” which highlights the need for creativity in your visual strategy.

Focus on Nurturing Your Audience

Nurturing your audience is crucial for building lasting relationships and converting them into customers. Jody explains that “nurture content” is about building that relationship and understanding what resonates with your audience. She points out that “people will create sales content or nurture content, and they’ll measure it by the same metrics,” which can lead to confusion about what truly drives engagement. By focusing on conversations and connections, you can better understand your audience’s needs and tailor your content accordingly. Jody emphasizes, “You can learn from what you’re putting out there,” reinforcing the idea that nurturing is an ongoing process.

Measure Success by Relevant Metrics

Understanding the right metrics to measure your success is vital for effective marketing. Jody highlights that “visibility content” should be measured by reach, while “nurture content” should focus on conversation and engagement. She warns against relying solely on vanity metrics, stating, “It’s not working… because it’s not getting the right vanity metrics.” By aligning your metrics with your goals, you can gain a clearer picture of your brand’s performance. Jody concludes, “You can have a responsive, like up-to-date, really relevant brand based on what your people want,” emphasizing the importance of adapting your strategy based on audience feedback.

“Repetition equals reputation. And I will repeat this over and over again. It’s almost at the point where, if you’re not sick of what you’re saying, you are not saying it enough.” -Jodie Brown