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Kelsey is a business coach and founder of The Aligned Business, specializing in supporting service providers in scaling to their first six figures. With a background in design and over a decade of experience in the industry, Kelsey has undergone a major transformation and has become a top influencer in her field.

Here’s how Kelsey used The WorkPlay method to uplevel her entire website and feel proud to share it with others:

Get clear on your brand story and the emotions and essence you want to convey:

In the episode, Kelsey emphasizes the importance of clarity in your brand story and how it can set you apart. She says, “I think the design really comes into play when you’re up leveling and once you’ve already proven your business… I think it makes the biggest difference as you’re in that six-figure range where you’ve proven your business and you’re like, okay, I am so ready to scale to the million, multi-million and I need to look professional and professional in a sense where you feel your version of professional.” Having a clear understanding of your brand story and the emotions you want to evoke allows you to create a cohesive and impactful visual identity.

Create a marketing map for the next quarter, outlining your offers, transformations, and desired emotions:

Kelsey mentions the importance of having a marketing map to guide your content creation. She explains, “I have this 5P method that I teach inside of my academy… It’s based in sales strategy to attract new people, nurture them over time, and then convert them into clients.” By mapping out your offers, transformations, and desired emotions, you can strategically plan your content to align with your marketing goals and effectively communicate your message to your audience.

Develop a content plan with specific post ideas and stories that align with your brand and offer:

Kelsey shares her approach to content planning, stating, “I just go through those [5 types of posts]. And if I’m showing up in those five different kinds of ways, then I know that my content is actually going to be doing the selling for me.” By developing a content plan that encompasses different types of posts, such as professional, proof, and personality, you can create a well-rounded and engaging feed that resonates with your audience and supports your business goals.

Think creatively about props, visuals, and locations that match the essence and feel of your content plan:

Kelsey highlights the importance of incorporating props and visuals that align with your brand and content plan. She shares her experience with planning her shoot, saying, “I went through all of my photo visioning, Pinterest boards… I made the Pinterest boards for each of the different locations and how I wanted to show up, how I wanted to look.” By thinking creatively and intentionally about the props, visuals, and locations you use in your content, you can enhance the overall aesthetic and storytelling of your brand.

Embrace the growth and evolution of your story by capturing it throughout the year with quarterly photo shoots:

Kelsey expresses her excitement about capturing her growth and evolution through quarterly photo shoots. She states, “I can already tell that I’m like, Ooh, I’m like ready for another one in the future because I am going through all of the content and it’s helping me show up in such an amazing way.” By embracing the idea of capturing your story and brand evolution through regular photo shoots, you can visually document your journey and showcase your growth to your audience.

Kelsey’s Advice to Future & Current WorkPlay Members:

“I think the thing that made mine stand out, I think, was those props and thinking through the art direction of the photographs and making sure that you do have the right tools available to you and you’re planning that intentionally into your shoot.” – Kelsey Kerslake