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Meet Estella, another one of WorkPlay’s talented content creators! Estella is based in Seattle and is known for her ability to create stunning visuals and establish personal connections with WorkPlay members during shoots. In this episode, Estella discusses her background in photography and her favorite aspects of WorkPlay shoots. Tune in to hear all her tips for WorkPlay members to prepare for shoots and get the most out of their content!

Building Personal Connections

Estella emphasizes the importance of building personal connections with WorkPlay members, stating, “I learn more about you… and who you are all in that first 20 minutes of the shoot.” This approach allows her to establish a rapport with clients, understand their vision, and create visuals that resonate with their brand identity.

Understanding Brand Story

Estella values the brand story of each WorkPlay member, as she believes it helps in capturing visuals that truly represent the essence of the brand. She mentions, “It’s so cool to get to know everyone’s story and more about them and what they do.” By delving into the brand’s narrative, Estella can craft visuals that authentically reflect the brand’s values and message.

Choosing Diverse Locations

Estella’s preference for shooting in diverse locations, such as street scenes and ferry scenes, allows for a range of backdrops and settings. She highlights the versatility of Seattle, stating, “You can literally have it look like a California beach and then you can look like you’re in downtown and you can look like you’re in the tropical rainforest.” This variety in locations adds depth and interest to the visuals she creates for WorkPlay members.

Utilizing Seattle’s Versatility

Estella leverages Seattle’s diverse settings to create unique visuals for WorkPlay members. By utilizing the city’s range of locations, from urban streets to ferry scenes, she is able to capture a wide array of visuals that cater to different brand aesthetics. Estella’s ability to utilize Seattle’s versatility enhances the overall quality and appeal of the content she produces.

Creative Framing and Angles

Estella’s attention to detail in framing and angles plays a crucial role in creating visually appealing content. By experimenting with different perspectives and compositions, Estella adds creativity and uniqueness to the visuals she captures, ensuring that each image tells a compelling story and resonates with the audience.

Estella’s Advice to Current and Future WorkPlay Members:

“Just lowering the expectations for the first shoot in terms of outfits and location so that you can get comfortable. You’re going to feel so much better about getting that all done fast in one day.”