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Becca Martin is a copywriter who started her business as a side hustle in 2017 and eventually quit her marketing job to pursue it full-time. In this episode she shares the importance of authenticity in marketing and building a connection with customers through copywriting. Becca also discusses the significance of visuals in branding and offers insights on how to effectively combine visuals with copywriting.

Start investing in your copywriting:

Becca emphasizes the importance of investing in copywriting alongside visual design. She states, “So I always say it’s so important that when you are investing in your visuals, that you’re also investing in your copy, because they play such a huge factor into each.” Becca highlights how copywriting captures people’s attention and convinces them to work with a person or company.

Prioritize authenticity in your marketing:

Becca discusses the shift in consumer behavior towards wanting more authenticity. She explains, “people’s buying has totally shifted in a way where they want more authenticity and they really want to get to know the person that they’re buying.” Becca emphasizes the need to connect with customers on a personal level and build trust through genuine communication.

Brand your offers and visuals:

Becca stresses the importance of branding offers and visuals to create a cohesive and consistent image. Business owners need to brand the offers and the visuals around their offers so that the things they’re also investing in like ads, copywriting, and landing pages don’t go to waste and can ultimately increase sales. Additionally, Becca highlights the need for consistency in branding to establish a recognizable and trustworthy presence.

Test and modify your copywriting:

Becca gives us insight with her first-hand experience through explaining the importance of testing and modifying copywriting based on data and audience response. “Copywriting essentially is testing what’s working, but you should always be willing to modify that by learning through like your click-through rates, your open rates.” Becca stresses the need to analyze data and adjust copywriting strategies to better resonate with your target audience.

Use visuals that reflect your brand and resonate with your audience:

Becca discusses the significance of using visuals that align with your brand and appeal to your audience. She states, “But having those visuals that are all very consistent and cohesive, people know: ‘okay, just because I’m not ever going to be wearing a power suit, does not mean that I’m not really good.'” Becca emphasizes the importance of visual consistency and authenticity in attracting and connecting with customers.

Becca’s Advice to Future & Current WorkPlay Members:

“I think right now more than ever, people’s buying has totally shifted in a way where they want more authenticity and they really want to get to know the person that they’re buying.” – Becca Martin

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