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Attorney Ticora Davis is a business and intellectual property attorney for experts and entrepreneurs. With seven years of experience, she helps remove legal targets off of brands’ backs by providing trademark support, copyright support, and drafting complex contracts.

Here’s how Ticora used The WorkPlay Method to consistently show up as an expert in her field with fresh and engaging visuals, leading to increased visibility and credibility in her industry.

Define your ideal client:

In order to effectively market your business, it is crucial to have a clear understanding of your ideal client. Attorney Ticora Davis emphasizes the importance of defining your ideal client and how it can evolve over time. She shares, “I feel like every year, and I would get so frustrated, I’m like, my ideal client is changing every year. It’s like, that’s a good thing you’re evolving.” She further explains that her ideal client is generally a woman in business making multiple six to seven figures, often in the realm of online coaching or having an online platform. By identifying and understanding your ideal client, you can tailor your marketing efforts to reach and serve them effectively.

Be intentional with your marketing:

Being intentional with your marketing is key to standing out in a crowded online space. Attorney Ticora Davis emphasizes the importance of showing up consistently and providing valuable content to your audience. She shares, “It’s your duty. It is your job to show up consistently so people know how and where to find you.” Davis also highlights the need to be authentic and relatable in your marketing efforts. She infuses humor into her legal content, making it more engaging and enjoyable for her audience. By being intentional with your marketing, you can build trust, establish yourself as an expert, and attract your ideal clients.

Use visuals to stop the scroll:

In today’s digital age, attention spans are short, and competition for attention is fierce. Attorney Ticora Davis emphasizes the importance of using visuals to capture and hold your audience’s attention. She explains, “You have to stop the scroll. The visuals help stop the scroll.” Davis recognizes that she is not just competing with other attorneys, but with various other content and distractions on social media. By creating visually appealing and engaging content, you can grab the attention of your audience and make them want to learn more. Davis also highlights the importance of infusing your visuals with your brand personality and using culturally relevant references to make your content relatable and memorable.

Plan for success with your photo shoots:

When it comes to photo shoots, planning for success is essential. Attorney Ticora Davis shares her approach to planning for her photo shoots, which includes defining success, creating a task list, and considering all the necessary elements for a successful shoot. She explains, “I like to go into anything that I do and define success in the beginning. And once I’ve defined success, then I then turn around and say, well, what do you have to do to make this actually happen?” Davis emphasizes the importance of considering not just the content and visuals but also factors like scheduling, self-care, and support from others. By planning for success, you can ensure that your photo shoots align with your marketing goals and help you show up confidently and consistently.

Embrace the WorkPlay method for ongoing content creation:

Attorney Ticora Davis highlights the value of the WorkPlay method for ongoing content creation. She shares her experience of using the method and how it has helped her stay fresh and relevant in her marketing efforts. Davis explains, “If I’m going to leverage social media marketing and having an online presence, I have to have fresh images. That is just the nature of the game that I’m in.” She emphasizes the importance of regularly updating and refreshing your visual content to keep your audience engaged and interested. By embracing the WorkPlay method and committing to regular content shoots, you can ensure that your visuals align with your marketing strategy and help you stand out in a competitive online landscape.

Ticora’s Advice to Future & Current WorkPlay Members:

“Delegate tasks and responsibilities to others, whether it’s hiring a stylist or getting someone to do your makeup, so you can show up as your best self.” –Ticora Davis