Listen on: Apple Music & Spotify

In this episode of the WorkPlay podcast, we have a round table discussion with Amber Lilyestrom, a business mentor, author, podcaster, and speaker with over 10 years of entrepreneurial experience, having built a multiple seven-figure business while focusing on helping women coaches and creatives scale their lives and businesses. Amber shares her journey as a business mentor and entrepreneur, emphasizing the importance of creating meaningful relationships in marketing, the value of authentic visuals, and the balance of motherhood and entrepreneurship. 

Define Your Brand Experience

To create a strong brand, it’s essential to understand that “the brand of itself is a collection of memories and experiences that you feel and you have in your brain.” This means that every interaction a customer has with your brand contributes to their overall perception. Amber emphasizes the importance of creating “positive associations and opportunities to have relationships deepen with your customers.” By focusing on the sensory experiences associated with your brand, you can foster a deeper connection with your audience. Remember, “marketing is an experience that happens in your brain,” so ensure that every touchpoint reflects the essence of your brand.

Utilize Visual Storytelling

Visual storytelling is a powerful tool for connecting with your audience. Amber shares that “the more you can weave these things into what you’re doing in your marketing, the deeper the connection gets to be.” This means incorporating visuals that resonate with your brand’s message and values. For instance, she mentions the importance of showing “the heartbeat in the building” when promoting events, suggesting that visuals should include people and interactions rather than just static images. By doing so, you create a more relatable and engaging experience for your audience.

Embrace Authenticity in Your Marketing

Authenticity is key to standing out in a saturated market. Amber states, “you can’t copy me. You can’t repeat what I am. I’m unrepeatable.” This highlights the importance of embracing your unique qualities and experiences in your marketing efforts. By showcasing who you are in your “natural habitat,” you allow your audience to connect with the real you. She encourages individuals to “just be real” and to capture moments that reflect their true selves, which can lead to more genuine connections with potential clients.

Prepare for Your Photoshoots

Preparation is crucial for a successful WorkPlay shoot. Amber advises, “I always say get warmed up in a medium outfit,” which allows you to ease into the shoot without the pressure of wearing your best outfit right away. She emphasizes the importance of having a plan, stating, “you just need to have a roadmap.” This preparation includes everything from visual boards to wardrobe choices, ensuring that you feel confident and ready on the day of the shoot. By taking these steps, you can create a more relaxed atmosphere that allows your personality to shine through in the images.

Take Action on Your Creative Ideas

Finally, it’s essential to act on your creative ideas without hesitation. Amber encourages listeners to “move your feet to match your vision,” emphasizing that “life is now and your creativity and your art really, really matters.” This means not waiting for the perfect moment but instead taking steps toward your goals, whether that’s booking a photoshoot, launching a program, or writing a book. By embracing this proactive mindset, you can bring your visions to life and make a meaningful impact. Remember, the journey of entrepreneurship is about taking those bold steps forward, even when it feels daunting.

Amber’s Advice to Current and Future WorkPlay Members:

“If you’re feeling that call, if it’s coming on through, book the shoot, schedule the event, start writing the book, launch the program like life is now and your creativity and your art really, really matters.”
–Amber Lilyestrom